Released on = January 8, 2007, 5:57 am

Press Release Author = Jennifer Allan

Industry = Real Estate

Press Release Summary = Seminar teaches agents how to successfully generate business
from the people they know.

Press Release Body = Denver, Colorado (January 7, 2007) - While most real estate
agents agree that a strong Sphere of Influence, (or SOI; a personal network of
friends, family and past clients), is fundamental to success, the majority of agents
are still beating the street in hopes of attracting business from strangers. Lead
generating techniques are a hot topic in agent discussion groups, with active
debates on the costs and benefits of various methods such as lead purchasing, search
engine placement and of course, the more traditional prospecting activities of
cold-calling, door-knocking and For-Sale-by-Owner chasing. Every real estate agent
is looking for the magic bullet to guarantee him or her a steady supply of quality
leads.

That magic bullet, according to real estate agent and author Jennifer Allan, is an
effective SOI seduction campaign. Allan is the lead presenter in a teleseminar
scheduled for January 30, 2007 entitled The Seduction of Your SOI. The seminar
promises to show agents how to maximize the business and referrals they receive from
the people they know. While it may seem like a simple concept, many agents are
reluctant to pursue a SOI business model. "The primary objection," says Allan, "is
that agents don't want to develop a reputation for being 'that annoying real estate
agent' who is avoided at parties."

According to Allan, the seminar will teach agents how to respectfully generate
business and referrals from an SOI, without annoying anybody. She promises to offer
tips and techniques for building and managing a strong SOI and to dispel the myths
surrounding an SOI marketing strategy.

For more information or to register for the seminar, visit www.sellwithsoul.com and
click on "Seminar Information." There is no cost to attend the seminar.

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Web Site = http://www.sellwithsoul.com

Contact Details = Jennifer Allan
464 Doe Run Drive
Newton, AL 36352
Office: 334-984-2478
Mobile: 334-790-7291
http://www.sellwithsoul.com
publicrelations@sellwithsoul.com